Custom Promotion App for a Retail eCommerce Client on Shopify
Services Offered: Shopify Integration and Migration
Industry: E-commerce/Retail
Overview
The Challenge
To make things work temporarily, the client had to install and juggle 4–5 different third-party apps. Even then, gaps persisted in setup flexibility, performance, and the ability to reflect accurate promotion messaging across the shopping funnel.
The Solution: A Custom Promotion App by Amzur
Amzur stepped in to design and develop a fully custom Shopify Promo App, built specifically around the client’s promotional strategy and operational workflow.
Key Features Developed
Promotion Types Supported
Percentage Discounts
Configurable discounts (e.g., 20% off) on select SKUs or collections
Fixed Amount Discounts
Straightforward "$X off" per product or bundle
BOGO (Buy One, Get One)
Support for advanced SKU-level BOGO offers with restrictions on style, size, or color
Conditional Promotions
E.g., “Buy 2 of same style, get 50% off the third”
Free Shipping Promotions
SKU-specific free shipping triggers based on product attributes
Stackable & Tiered Promotions
Enabled stacking of multiple promotions at the SKU level and order level
Priority rules and conflict resolution logic built in
Automated Product Inclusion/Exclusion
Dynamic rule engine to automatically include/exclude SKUs from promotions based on attributes, eliminating tedious manual collection updates
Front-End Integration Across the Funnel
PLP and PDP Pages
Promotion messaging tailored per SKU
Cart & Checkout
Real-time promo validation, discount breakdown, and clarity for customers
Admin Interface for Marketing Teams
Easy-to-use dashboard for campaign setup without requiring technical knowledge
Reusable promotion templates and scheduling features
Results / Benefits
Faster Launch Times
60% reduction in time taken to launch a new promotional campaign
Simplified Discounting
Complete elimination of third-party apps previously needed for complex discounting
Enhanced Promo Visibility
Improved customer experience through consistent, visible promotions across all storefront pages
Boosted Order Value
Increased average order value due to tiered and conditional promotions
Conclusion
Amzur’s custom Promo App for Shopify provided the client with a robust, scalable, and easy-to-manage promotional engine, fully aligned with their dynamic retail strategy. The result was a more seamless shopping experience for customers and more agility for the marketing team.
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