Real-Time Analytics Transforms Virtual Retail Platform Performance
Services Offered: AWS Cloud Implementation and Data Analytics
Industry: Retail Technology
Overview
A retail technology firm specializes in developing immersive commerce platforms that help brands, retailers, and wholesalers create virtual stores and showrooms in the metaverse. Their platform strengthens connections between brands and customers by improving discovery, conversion, and retargeting metrics.
The Challenge
As the platform grew, several key challenges emerged:
- Existing analytics solutions couldn't deliver the speed and detail needed for customer experience improvements
- High data volumes from millions of users exceeded processing capabilities
- Limited immediate insights prevented effective personalized recommendations
- Poor visibility into user activities and product interactions
- Delayed responses to cart abandonment
- Limited ability to adjust virtual store layouts based on user patterns
- Existing systems struggled with growing data volumes
- Performance issues during peak periods
- Need for better adaptation to increasing user demands
The Solution
Amzur developed a real-time analytics solution using Amazon Kinesis services:
- Set up Amazon Kinesis Data Streams to collect data from multiple sources
- Used Kinesis Data Analytics for data transformation
- Integrated Kinesis Data Firehose for streamlined processing
- Created SQL-like queries to enhance data with customer profiles and product details
- Built real-time dashboards for immediate performance visibility
- Set up automated alerts for key metrics
- Managed dynamic sharding for high-volume data streams
- Added automatic scaling for peak periods
- Optimized performance for high-traffic events
Results / Benefits
The implementation delivered clear improvements:
- 20% increase in conversion rates
- Better cross-selling through targeted recommendations
- More effective virtual store layouts
- 45% decrease in cart abandonment
- Quick response system for abandoned carts
- Targeted email recovery campaigns
- Consistent performance during high-traffic
- Shift from batch to real-time analytics
- Better informed decision-making
The platform now delivers personalized shopping experiences while maintaining reliable performance, helping our client better serve their retail customers.
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