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NetSuite implementation saved costs on inventory management and modernized e-commerce application

Services offered: NetSuite Custom Development

Client Overview

Agricultural Mfg. & Textiles, Inc. (AMT) was founded in 1975 to provide quality products to the poultry industry. They are a wholesale distributor of equipment used primarily in the poultry, swine, and dairy industry. The company’s products include more than 900 items, such as winches, hardware, tools, wire, hose, belts, and cable. AMT has been using NetSuite for a little more than a decade to manage all aspects of their business, including eCommerce.


With rapid growth, AMT found its existing inventory management systems inadequate to meet the growing business needs.
Primary challenges were:

Management of rapidly growing stocks and inventory

Planning and managing production matched to demand and supply

Reporting needs for financial decision-making

Limited localized resources for employee learning and training

Difficulties with decision-making, with significant business impact

AMT’s excess inventory in stock for long periods resulted in less than optimum storage usage. They also faced a shortage of inventory that led to increased waiting time resulting in delayed delivery. As the consumers buying behavior changed, AMT also needed to improve their digital presence. They saw the need to modernize their website to attract more customers and efficiently engage with their existing customers. AMT felt that even though they had been using NetSuite for almost a decade, some of their users were still untrained and hence they were still unable to use the full potential that NetSuite offered.

Solution and Strategy

Amzur’s experts helped revamp AMT’s website, allowing them to expand their customer database and improve customer satisfaction. Being an experienced NetSuite Solution Provider, Amzur suggested, designed, and implemented a solution to help optimize AMT’s inventory management.

Amzur rendered the following services:

Custom solution that committed inventory to sales orders only after prioritizing them based on certain factors identified by AMT

Restructuring AMT’s website to be responsive and mobile friendly using the new Cart and Reference Checkout modules available in NetSuite

NetSuite Training & Support

Customization using SuiteBuilder, SuiteScript 1.0, website redesign, and development

Automation for inventory management, production lines, and real-time financial reporting with no on-site maintenance allowed AMT to concentrate on its core business.


Optimized inventory management allows accurate demand forecasts. With a revamped, responsive, mobile-friendly website, AMT increased sales efficiency and customer satisfaction. Training the users, discussing best practices, and walking AMT employees through NetSuite’s processes helped AMT realize the potential of their NetSuite ERP system. Other benefits include:

Facilitated learning for common tasks through document sharing and online tutorials resulting in time and cost savings

Increased employee morale, productivity, and engagement

Optimized inventory management that allows accurate demand forecasting and optimal inventory levels are maintained

With a revamped, responsive, mobile-friendly website, AMT increased sales efficiency and customer satisfaction.

Client’s feedback

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