Transforming E-Commerce Promotions for Enhanced Success

Services Offered: Shopify Integration and Migration

Industry: E-commerce/Retail

Overview

A leading U.S.-based plus-size fashion retailer, renowned for stylish, high-quality clothing, has built a trusted brand through community engagement and exceptional customer service. Operating nearly 90 stores across multiple states and a growing e-commerce platform, the retailer continuously evolves to meet the diverse needs of its loyal clientele.

The Challenge

The retailer faced inefficiencies in managing promotional campaigns due to outdated systems, leading to missed revenue opportunities and customer dissatisfaction:

Complex Promotions Management

Inability to seamlessly stack offers like “BOGO” and “20% Off + Free Shipping” or prioritize better deals.

Ineffective Exclusions and Thresholds

It is difficult to exclude specific categories (e.g., designer brands) and configure threshold-based offers like “$50 off $100.”

Lack of Real-Time Transparency

Static updates during checkout caused pricing errors, undermining trust and increasing cart abandonment.

Backend Limitations

Shopify’s system lacked promotion visibility and detailed reporting, hindering optimization.

Limited Personalization

Generic promotional rules didn’t allow SKU-specific customization for attributes like size or color.

The Solution

The retailer required a solution to address these challenges to streamline promotional stacking, enable targeted offers, provide real-time updates, and deliver better backend insights. A custom-built promotional management system was implemented, integrated seamlessly with Shopify, to give the following:

Simplified Promotions Management

Enabled stackable/non-stackable offers with clear prioritization, ensuring the best deal is always applied automatically.

Advanced Exclusion and Threshold Settings

Allowed exclusions by category and customer group and streamlined threshold-based offers to drive higher spending.

Real-Time Updates

Ensured accurate pricing and savings visibility in the cart and checkout, reducing errors and building customer trust.

Enhanced Reporting and Insights

Upgraded Shopify backend to display detailed promotion breakdowns, enabling data-driven campaign refinements.

Personalized Campaigns

Introduced SKU-level customization for promotions based on size, color, and other attributes.

Results / Benefits

Increased Customer Satisfaction

Real-time pricing updates reduced cart abandonment by 20% and boosted trust.

Higher Revenue

Average order value (AOV) rose by 30% due to optimized tiered promotions.

Operational Efficiency

Automation cuts manual efforts by 40%, minimizing errors and saving time.

Data-Driven Marketing

Improved insights and enhanced promotional strategies, increasing campaign performance by 25%.

Greater Flexibility

The system's adaptability enabled a competitive edge, market responsiveness, and expanded customer engagement.

Experience a tailored approach to unlocking success aligned with your goals.

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