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To enable Trade Promotion Management for Consumer Goods companies on NetSuite, CG Squared,Inc. partnered with Amzur to develop a Native SuiteApp on the NetSuite Platform. The SuiteApp enables Consumer Goods companies to manage their entire trade promotion lifecycle – promotion planning, budgeting, transactions, analytics and reporting – within NetSuite.
Over the years, during the course of business growth and expansion, the company faced a few major challenges:

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